Mar 16
23
Content marketing matters, that much is clear. What is less clear is how effective it is and how we, as marketers, can use our resources in a way that makes the most sense. Which is why reports like Content Marketing Institute’s comprehensive B2B Technology Content Marketing 2016: Benchmarks, Budgets, and Trends—North America matter.
Excerpt from:
Content Marketing Institute Releases B2B Technology #ContentMarketing Trends for 2016 Report by @dantosz